Category: Kadoil-en

FETTAH KADOOĞLU

Kadoil Board of Directors Member

 

1. How do you assess 2021 in respect of KadoGAZ?

2021 was a compelling process for the whole world. Due to the pandemics, close-downs, instability regarding supply and demand relation and rapid rise in prices, we passed through a process where we had to sand update our strategies, more closely following-up any developments. I am anticipating that year 2022 shall be more normalized compared to the previous years. Although the recent developments worldwide have upset certain balances, I am expecting 2022 to become a better year specific to total LPG sales.

2. Recent energy crisis encountered around the world has likewise been reflected adversely to the energy prices as well. In your opinion, how is Turkey passing through this period in respect of pricing? Is there a policy implemented to this end by KadoGAZ?

First of all, LPG consumption as well as production is increasing worldwide. According to the reports issued by World LPG Association (WLPGA); in 2019 LPG production worldwide increased at the rate of 3.6 percent. At this point, new natural gas discoveries in America have a particular contribution to that effect. United States is in the position of world’s largest LPG manufacturer, followed by China, Saudi Arabia, Russia and Canada. Recently, global LPG consumption has increased by 85 million tons. Converted to percentage, we are faced with an increase at the rate of 40%. This is very serious figure. Following our inquiries therefor, we realized that this increase shall be ongoing in the coming period as well. At present, every sector is influenced by the trend of how to create a better world, adopted by environmentalist policies. All sectors are involved with a transformation where they change their manner of doing business. As an environmental-friendly fuel, LPG is likewise assuming the share on its part from such a transformation. Taking this factor into consideration as well, it shall not be incorrect to say that LPG shall be growing ever faster compared to the past. Of course the situation in Turkey is somewhat different. In terms of consumption, we are at the second position in Europe, whereas 10th worldwide. There are nearly 4.8 million vehicles running on autogas, which corresponds to 38 percent of the total vehicle stock. 

LPG pricing policy is based on two essential elements. First of these is the import price of the product, while the other is the rate of exchange of the United States Dollar. In this process, increase in the exchange rate of the Dollar caused very substantial impacts. Both representatives of the sector as well as our government applied certain reductions that would to an extent be supporting the consumer. As a company, we shall be continuing to provide support to those who prefer us. In order to sustain our aforesaid policy in arduous days, we are getting prepared to subscribe to various different projects.

3. As Kadogaz, how did you plan your investments for the near future? Are there any investments you shall be venturing soon?

Kadogaz is operating under organization of Kadooğlu Holding, one of Turkey’s most deep-rooted holdings. It has entered this sector by making use of the know-how and experience of Kadoil, one of the leading distribution companies of the fuel sector. Ever since it was incorporated, it has increased its market share from one day to the next. This is indeed related to the power and wide dealer network of Kadoil. Concerning our service standards and quality. Despite all such adverse circumstances, we increased our market share in the past year. This is a great success. Such success is backed up by many years of business experience and solidarity exhibited by a professional team. At more than a half of Kadoil stations spread around Turkey in general, we are providing service by our LPG brand. Our target is to take this to all of our stations. We aim to be and become a brand at your closest access even when you travel to the most remote corner of Turkey.

4. Would you please tell us about the relations of Kadogaz with its dealers and strategies towards ensuring dealer satisfaction?

 

Kadogaz dealers surely have the biggest share in Kadogaz arriving at its present status as well as and including such valuable Kadogaz dealers choosing the work with us for the first time. As a matter of fact, in the philosophy assumed by Kadooğlu, dealers are our most important business partners. Our business approach is based on win-win model. We come together with our dealers all the time, our dealer are at ease of contacting 7/24 any and all senior management team. Our relations with the dealers is very long-termed and following the initiation stage, it turns into a family relation. That is what makes us different. At the moment, there are dealers in business as second, third generations, acquainted with our childhood. Even in days of curfew, our dealers ongoing to provide their services under special authorization, took that service to such an extent that they brought requirements of our customers staying at home, such as bread, medications and the like. This is really a great pride on our part. Recently, because of the pandemics our means of travel are very limited, but despite this we realized a very rapid transformation jointly with our dealers. Amongst them, there were Zoom users for the first time. At this level, we had very enjoyable meetings. Previously, our dealers used to come and visit us at the headquarters, and there were even unannounced visitors so as to surprise us. Nowadays, they are making video-calls throughout the day. They have adapted to the new World order from their perspective. 

5. If not used in accordance with technical regulations and standards, LPG could be dangerous. Do you have a strategy followed in order to ensure and maintain security?

This in fact, is a serious matter monitored very closely not only by representatives of the sector, but by the government as well. Our Kadogaz tankers and dealers are continuously controlled by the authorized services, while periodic maintenance and inspection are very carefully traced and regulated.

As one of the leading domestic brands of the fuel market, Kadoil is continuing to maintain its appropriate and powerful position in the sector as a result of the investments it made in year 2021. Kadoil realized the first “Sales Force” meeting in 2022 on the 3rd and 4th of February, with attendance and participation of 17 sales, 7 investment directors serving throughout the country as well as  board of directors members and employees from the headquarters. In the meeting so realized, it was shared the strategies for year 2022. 

It was attended those meetings lasting two days, besides Kadoil Board of Directors Deputy Chairperson Ms.Nergiz Kadooğlu Çifçi, Board of Directors Members Mr. Ziya Gündüz and Mr. Fettah Kadooğlu, Assistant General Manager Alper Karaeminoğlu, all departments managers as well. 

In the closing meeting held on February 02nd, Friday, Kadoil Board of Directors Deputy Chairperson Ms.Nergiz Kadooğlu Çifçi shared with the participants the targets of Kadoil’ for the coming years.

In the “Sales Force” meeting, it was taken into consideration the agenda for year 2021 including general analyses  and it was focused on the sale target planned to be realized in 2022, station investments as well as dealer relations and consumer loyalty. It was also assessed and evaluated new projects that could take the lead in the sector.

Such meeting commenced with the opening speech of Assistant General Manager Mr. Alper Karaeminoğulları, continued with the sector assessment for year 2021 and investment modelings shared by the Investments Director Mr. Ozan Okan. In the meeting where Ex-Fuel Sales and LPG performances are evaluated, Engineering Director Muharrem Engin shared information with the field officials about the renewed markets and new image of Kadoil. First day continued with the 15th year commemoration dinner where all Kadoil employees u Turkey came together.

Second day of the Sales Force Meeting started with the presentation of Assistant General Manager Alper Karaeminoğlu, where the new organization structure was shared. Workshops where regional managers got prepared by getting separated in four different groups attracted particular attraction. Such workshops where creative works were shared from viewpoint of individuals active in the field, highlighted new projects to be realized as well. 

We Are Breaking The Routine! 

Second day of the meeting ended with such information shared and overall assessments made by Kadoil Board of Directors Deputy Chairperson Nergiz Kadooğlu Çiftçi. Ms. Çifçi, referring to the financial power of the Holding and further stating that  they are proud for being positioned at upper places on the survey reports prepared by successful publications like Capital, Fortune 500, pointed out that success is not just a coincidence but could be attained through hard work and effort. Çifçi further said “Backed up with the power of Kadooğlu Holding, we never postponed our investments in year 2021. We are proud for having achieved our fantasies in such a hard period of time. We are thankful to our business partners and professional team keeping their faith in us.” 

 

Time To Demonstrate Our Potential   

In the presentation he made, Kadoil Board of Directors Ziya Gündüz provided detailed information to the regional directors about effective time management, dealer satisfaction and skills towards managing more than one issue at the same time as well as the position attained by the sector in 2022. 

 

We Are Providing Facility In Logistics

Board of Directors Member Fettah Kadoğlu sharing the point arrived at regarding Kadogaz, while stating that they have accelerated investments for Kadomatik, the latest system vehicle recognition system developed and equipped with the most advance technology, continued saying “While adopting the fact that our foremost priority is providing service at all Kadoil stations by means of our rapidly accelerating LPG brand Kadogaz, in parallel to the logistic facilities we are providing the dealers, we ended up in becoming the focus of preference amongst our competitors.”   

2022 Is Year Of Growth For Kadoil

In the speech he made, Kadoil Assistant General Manager Alper Karaeminoğulları stated that year 2022 would be a year of growth for Kadoil and they are targeting to achieve and attain perfection in all operations realized. He further pointed out that they increased the number of their professional teams from one day to the next, upon expanding the investments department. 

Target Comprises Of Favorite Locations, Including Province and County Centers 

’If you love the see, be prepared to love its waves as well’’

Investments Director Ozan Okan, underlining the fact that they took into consideration the stations at province and county centers while setting forth their investment objectives, expressed that they were actually proud for closing year 2021, beyond their targets. Mr. Okan further stated that they are aiming to meet the consumers at several different points where there is a requirement on part of vehicle drivers, to the effect that their priorities consisted not of city centers but provinces in general. Okan said “For year 2022, we enhanced our investment team throughout Turkey in general, and updated our targets within framework of our growth agenda. We shall be continuing to pace ahead ever growing via sustainable projects where we shall be focusing on our retail power”. 

We Are Altogether Living The Ecstasy Of Our 15th Year

Meetings were ended with the 15th year commemoration dinner attended by all Kadoil employees throughout Turkey in general. In the company dinner so realized, achievement plates were given by Board of Directors Deputy Chairman Nergiz Kadooğlu Çifçi, to those employees with a seniority of 15 years as well as the field team becoming successful in year 2021. 

The evening was introduced with the opening speech of Kadoil Board of Directors Deputy Chairman Nergiz Kadooğlu Çifçi. In such speech she started by to all who brought Kadoil to these present days, Ms. Çifçi while referring to the fact that they had a year when they all got exhausted altogether, combated with epidemics, crises and disasters, pointed out despite all such adverse circumstances, Kadoil family exerting extraordinary efforts, narrated a story of success. Çifçi continued with her words as follows; “You worked hard and sweated a lot, I am grateful to you all for your efforts. And we in turn tried to do our best fort his great Kadoil family, driven with the power and inspiration you have rendered us and we shall be continuing to act as such. For us, you are not only employees working for Kadoil, but you are actually Kadoil itself. We are very happy that our paths are intersecting. You are very valuable.” 

 

15th Year Cake was cut jointly by Kadooğlu Holding Board of Directors Chairman Celal Kadooğlu, Kadoil Board of Directors Deputy Chairman Nergiz Kadooğlu Çifçi, Board of Directors Members Fettah Kadooğlu, Ziya Gündüz, and Kadooğlu Oil General Coordinator Azime Kadooğlu.  

 

Taking the stand following cake cutting, Kadooğlu Holding Board of Directors Deputy Chairman Celal Kadooğlu shared his feelings about the evening. Kadooğlu continued with his words, saying “The business trip we started 45 years ago, grew from one year to the next in multiples. We were always greatly honored to generate added value for our country. While stepping ahead alongside this route or walking on this itinerary, we naturally suffered fears and moments testing us, what a great pleasure for us that we have successful employees like you, each children of this family. Thanks to the efforts and arduous labor of you all.”